Product Marketing Manager

The Portabl family is seeking an experienced Product Marketing Manager to join our team. The ideal candidate will have a strong analytical marketing background and have experience leading and collaborating with diverse, cross-functional teams across product, sales, and creative to develop and launch the next generation of Portabl devices. You will serve an important role for the future of Portabl which includes:

Your future responsibilities

- Inform new product requirements with data that represents key market analysis, consumer insights, and business rationale that supports our company strategy
- Develop in-depth knowledge of consumer needs, key category trends, and competitive landscape to influence product roadmap recommendations & decisions
- Influence key marketing & product decisions (e.g. naming, packaging, creative strategy, form factor, feature prioritization, etc.)
- Define global go-to-market strategy and execute product launches from beginning to end. Work with marketing, product, sales, finance & other teams to develop marketing campaigns that drive demand for Portabl products. Establish processes that facilitate cross-functional collaboration & communication
- Partner with the research team on quantitative and qualitative research to deliver actionable insights that drive sustained growth to core products, help us understand our target consumers, and inform product positioning & messaging
- Work with the creative team and external agencies to develop marketing assets to support product launches including writing briefs, packaging, naming, and web assets
- Be an expert on competitive products, trends, and technologies and share insights across the company
- Optimize product performance & experiences by having a comprehensive understanding of products in market, keeping a pulse on key KPIs, and provide recommendations (e.g., channel, product, marketing)
- Develop robust business cases for new devices & software experiences and pitch to senior executives / founding team. This includes product definition, volume build, high-level revenue targets, margin recommendations, go to market plans, and crafting the consumer story

Your awesome skills

- Bachelors degree
- 5+ years of experience in product marketing, product management, brand marketing
- Demonstrated track record across a wide spectrum of marketing activities (advertising, public relations, digital marketing, etc.)
- Has led global campaigns, communications and go-to-market initiatives
- Highly analytical and experienced in synthesizing & applying user insights, research, and consumer data
- Experience working with internal & external creatives
- Very strong communication skills – both spoken and written
- A proactive, self starter that has a bias towards action and delivering results
- Outstanding follow-through, time management, and project management skills
- Enjoy working in a dynamic, fast-paced environment
- Experience in consumer technology, innovation, and both hardware & software is a plus
- Passionate about technology and innovation
- Believes in Portabl’s mission